original charity project

Heart to Hope

We are involved in charity projects to support people in difficult situations in India, where our brand has its roots.

What is “Heart to Hope”?

In India, where Hirom.A jewelry is made, there are still many people living in difficult situations. Hirom.A is implementing a charity project called "Heart to Hope" to support these people as a way to address this issue.

When you purchase H iromi .A's Julie, select the "Charity Embroidered Pouch (fee required)" and you will be connected with the three HOPEs.

"The sensibilities of Indian women at your fingertips"

"Creating jobs for women in India"

"Supporting Children in India"

Three HOPEs that your HEART will make come true.

Please support our heartfelt activities.


The sensibilities of Indian women at your fingertips

The embroidered pouches freely depict the scenery of their daily lives. We want to convey the sensibilities of the women living on the Indian soil to everyone, so we let them make them freely. The simple and careful handiwork using old sari fabric is almost endearing. You can only purchase the "Embroidered Pouch" when purchasing a product.

*Due to limited production, only one pouch may be purchased per product.
*Due to the purpose of this project, the specifications of the pouch may change without notice.


Creating jobs for women in India

We support the women of Bihar by "creating jobs for them." This is because we believe that support that leads to a sense of fulfillment and pride is necessary, not just financial support. We have asked the women to create pouches using "Sujeni embroidery," a beautiful handicraft that has been handed down since ancient times in this region, and Hiromi.A is covering the entire cost.


Supporting children in India

Children in Bihar are also in dire straits. The support we receive in the form of ``selecting an embroidered jewelry pouch'' will be donated to the activities of FC Nono , an NGO that directly supports children . Photo provided by FC Nono

How can I get involved in this charity project?

How can I specifically participate in charity?

You can participate by choosing a paid embroidered pouch.
When purchasing the product, please select "Embroidered Pouch (+¥300)".
*The regular pouch that comes with your purchase will be replaced with an "embroidered pouch".

Can I choose the embroidered pouch?

I'm sorry. You cannot choose.
Please leave the specifications of the embroidered pouch such as pattern and color to us.
The embroidered pouches are made freely in order to respect the sensibilities of the women who make them. I hope for your understanding.

Who can I support with this charity project?

You can support the women and children of Bihar.
We directly support the women of Bihar by providing them with work making embroidered pouches, and we directly support the children of Bihar through local organizations .
*Support targets may change in the future depending on the situation in India.

What kind of people make embroidered pouches?

We commissioned women living in the Indian state of Bihar to create the pieces. We make pouches and have them decorated with Sujeni embroidery, which is traditional from Bihar.
If we meet people who need support in the future, we may change the production location.

How does this charity project work?

  1. Hiromi.A is covering all costs and asking women in Bihar to make embroidered pouches.
  2. The proceeds from your embroidered pouches will be donated to organizations that directly support children in Bihar.
  3. For those who participate in this project by selecting an embroidered pouch (for a fee), a pouch with Sugeni embroidery will be delivered to you along with your purchased product.

If you have any questions, please contact us here.